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【脑图分享】如何创建和管理一款产品

【脑图分享】如何创建和管理一款产品

作者： 低代码架构师Kaiwen
阅读数：404
更新时间：2024-02-23 20:34:49
【脑图分享】如何创建和管理一款产品
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  • 核心原则：以产品营销策划为主线，辅以产品交付与实施，是一个系统工程
  • 核心步骤简记：题目案模优评策
  • 主要分析模块
    • 行业分析
      • 目标：建立行业环境认知模型
      • 分析模型
        • 宏观环境与企业资源
          • SWOT
          • PEST
        • 行业环境
          • 价值链
          • 供应链
          • 关键成功因素
          • 生命周期
          • 发展阶段
          • 集中度
          • 稳定性-结构行为业绩
      • 方法
        • 研报
        • 公开报道
        • 行业内上市公司财报
    • 市场调研
      • 目标：弄清行业市场概况、市场细分维度、核心参与者竞争状况，辅助确定市场定位
      • 方法：
        • 权威报告
        • 研报
        • 专业网站，如36Kr、财新分析
        • 调查问卷
        • 专业人士访谈
          • 网络
          • 面谈
        • 现场观察
        • 实验
        • 竞争情报

        • 细分市场划分STP
        • 目标市场选择
        • 竞争五力模型
        • 市场结构分析：产品、地区、消费群年度变化
        • 市场竞争
          • 市场对比
          • 渠道分析
          • 产品/技术创新
          • 竞争实力与策略
          • 财务对比
        • 竞争战略：成本领先、差异化、集中一点
    • 客（用）户分析
      • 目标：搞清楚客户的为什么购买，解决客户什么痛点或需求，发现核心矛盾
        • B端：现存痛点，客户不会为了好奇去花钱
        • C端：需求或潜在需求
      • 方法：
        • 调查问卷
        • 专业人士访谈
          • 网络
          • 面谈
        • 现场观察
        • 实验
        • 竞争情报
        • 竞品调查
      • 分析模型
        • 购买者行为研究
          • 企业购买行为
          • 用户购买行为
        • 矛盾分析法
    • 产品策划
      • 目标：确定产品核心价值点、品牌等
      • 关键要素
        • 产品核心价值
        • 品牌
          • 商标
          • 域名
          • Logo
        • 概念包装
    • 产品设计
      • 目标：形成指导产品研发、测试、交付的关键约束性文件

        • 价值概念设计
        • 关键价值点
        • 产品参与方建模
        • 功能性需求
          • 用户使用流程图
          • 原型图
          • UI设计图
          • 数据逻辑图
          • 关键交互
        • 非功能需求
          • 财务需求
          • 客服需求和影响
          • 6.3 结算需求和影响
          • 6.4 商业数据分析需求
          • 6.5 整合需求
          • 6.6 操作需求
          • 6.7 法务需求
          • 6.8 安全需求和影响
          • 6.9 性能需求
          • 6.10 其他需求和影响
        • 产品风险
          • 政策风险
          • 7.2 合规风险
          • 7.3 架构评估
          • 7.4 安全风险
          • 7.5 欺诈信息风险
          • 7.6 商务谈判的风险
          • 7.7 外部合作的风险
          • 7.8 网上数据传输风险
          • 7.9 不当使用风险
          • 7.10 其他风险
        • 上线计划
          • demo内测
          • 内部发布
          • 对外发布沟通
        • 产品评测
          • 页面UI、交互评价
          • 产品盲评打分
    • 产品研发交付
      • 逻辑架构设计
      • 元数据导入
      • 视图配置
      • 端配置
      • UI调整
      • 域名备案
      • 域名解析绑定
      • SSL证书
      • 可用性监控
    • 营销
      • 售前
        • 企业形象设计
        • 产品定价
      • 公关
      • 广告
      • 线上营销
    • 销售实施
      • 小规模销售验证
      • 渠道
      • 销售团队
    • 客户成功&续费
      • 客户满意度
    •  

     

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    数字乡村平台定制

    数字乡村平台定制

    数字乡村，共享未来。定制平台，助力乡村振兴，共创美好生活。

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